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Meet The Team Behind AI Search

AI Search is powered by a team of industry leading experts

Get to know the faces behind AI Search 

Paul Yates

Paul founded and scaled Just Search into one of the UK’s leading search marketing agencies, reaching £2.5m turnover with £1m EBITDA within three years. He has spent two decades helping businesses translate complex digital change into commercial results, across agency leadership, B2B sales and digital transformation. He co-founded AI Search because the shift to AI-generated answers is the biggest change search has seen, and most businesses have no plan for it.

Paul Yates

CEO

Karl Mccaffrey

Karl has spent 25 years building and scaling businesses across telecoms, IT and mobile, including two companies he co-founded and exited. He has led capital raises, product builds and operational rebuilds across the UK and the Middle East. His focus has always been finding where technology is moving faster than the market understands, and building something useful at that edge. AI search visibility is that edge right now.

Karl McCaffrey

COO

Doug Mottershead

Doug leads AI deployment and technical development, with a code-agnostic approach and experience across a wide range of frameworks and platforms, he specialises in adapting to and enhancing existing systems while delivering bespoke technical solutions where needed. His focus is on transforming emerging technologies into scalable, effective products that deliver meaningful competitive advantage.
Doug enjoys hiking and old films!

Doug Mottershead

Head of Deployment

Stephanie Walker

Stephanie has spent over 6 years doing what she loves, which is turning ideas into words that resonate. With a background in SEO and digital content marketing, she has a genuine talent for crafting stories that connect with real people while ticking all the right search boxes. At AI Search Ltd, she’s found her perfect home, blending creativity with cutting edge AI search strategy. When she’s not writing, you’ll find her playing Padel Tennis!

Stephanie Walker

Content Writer

George Banner

As a Business Development Representative at AI Search, I focus on helping organisations discover how next-generation AI search technology can transform the way they find and use information. My role is to connect with prospective clients, understand their business challenges, and introduce solutions that make search faster, more accurate.  I work closely with our sales and product teams to build strong, qualified opportunities and ensure every conversation reflects the value and capability of AI-powered search.

George Banner

Business Development Representative

Doug Mottershead

Douglas leads AI deployment and technical development at SearchAI, driving the implementation of intelligent systems, custom digital tools, and AI-powered client solutions. With a code-agnostic approach and experience across a wide range of frameworks and platforms, he specialises in adapting to and enhancing existing systems while delivering bespoke technical solutions where needed. His focus is on transforming emerging technologies into scalable, effective products that deliver meaningful competitive advantage.

Doug Mottershead

Head of Deployment

Paul Yates

CEO

Paul founded and scaled Just Search into one of the UK’s leading search marketing agencies, reaching £2.5m turnover with £1m EBITDA within three years. He has spent two decades helping businesses translate complex digital change into commercial results, across agency leadership, B2B sales and digital transformation. He co-founded AI Search because the shift to AI-generated answers is the biggest change search has seen, and most businesses have no plan for it.

Karl McCaffrey

COO

Karl has spent 25 years building and scaling businesses across telecoms, IT and mobile, including two companies he co-founded and exited. He has led capital raises, product builds and operational rebuilds across the UK and the Middle East. His focus has always been finding where technology is moving faster than the market understands, and building something useful at that edge. AI search visibility is that edge right now.

Doug Mottershead

Head of Deployment

Douglas leads AI deployment and technical development at SearchAI, driving the implementation of intelligent systems, custom digital tools, and AI-powered client solutions. With a code-agnostic approach and experience across a wide range of frameworks and platforms, he specialises in adapting to and enhancing existing systems while delivering bespoke technical solutions where needed. His focus is on transforming emerging technologies into scalable, effective products that deliver meaningful competitive advantage.

Stephanie Walker

Content Writer

Stephanie has spent over 6 years doing what she loves, which is turning ideas into words that resonate. With a background in SEO and digital content marketing, she has a genuine talent for crafting stories that connect with real people while ticking all the right search boxes. At AI Search Ltd, she’s found her perfect home, blending creativity with cutting edge AI search strategy. When she’s not writing, you’ll find her playing Padel Tennis!

George Banner

Business Development Representative

As a Business Development Representative at AI Search, I focus on helping organisations discover how next-generation AI search technology can transform the way they find and use information.

My role is to connect with prospective clients, understand their business challenges, and introduce solutions that make search faster, more accurate, and more intelligent across teams and workflows.

I work closely with our sales and product teams to build strong, qualified opportunities and ensure every conversation reflects the value and capability of AI-powered search.

Doug Mottershead

Head of Deployment

Douglas leads AI deployment and technical development at SearchAI, driving the implementation of intelligent systems, custom digital tools, and AI-powered client solutions. With a code-agnostic approach and experience across a wide range of frameworks and platforms, he specialises in adapting to and enhancing existing systems while delivering bespoke technical solutions where needed. His focus is on transforming emerging technologies into scalable, effective products that deliver meaningful competitive advantage.

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