CNN Sues Perplexity: What the AI Copyright Battle Means for Your Content
CNN Sues Perplexity: What the AI Copyright Battle Means for Your Content On 28 May 2026, CNN filed a lawsuit against Perplexity in the US District Court for the Southern District of New York. The complaint alleges that Perplexity unlawfully scraped, copied and distributed more than 17,000 CNN stories, videos, images and other content to […]
More Traffic Isn’t Always the Answer: How Service Businesses Convert Better Online
The Maths That Makes the Case The arithmetic of conversion improvement is more compelling than most business owners realise. Consider a business spending £4,000 a month on Google Ads and converting website visitors to enquiries at 3%. Doubling the volume of traffic to generate more leads costs another £4,000 a month. Doubling the conversion rate […]