New consumer research reveals a widening gap between AI adoption and AI confidence. Usage is at an all time high. Excitement is falling. For any...
AI platforms do not find your website the way search engines did. They extract, assess and cite it. Most business websites are not structured for...
If your search reporting still centres on rankings and organic traffic, you are measuring the wrong thing. AI search has created a new layer of...
New research confirms what we already see every week: UK marketers are ahead of the global curve on AI search optimisation. But being aware of...
Getting found on Google and getting cited by ChatGPT, Gemini or Perplexity require different strategies. Here is what drives AI search visibility, and how to...
Google’s own guidance on what makes content rank well is publicly available and remarkably clear. The principles it sets out also happen to be the...
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